Crafting experiences that feel like a conversation. Let's talk?

Crafting experiences that feel like a conversation. Let's talk?

Crafting experiences that feel like a conversation. Let's talk?

Hi, I’m Sruthi, a UX/Product Designer who designs for humans, not just personas.

Hi, I’m Sruthi, a UX/Product Designer who designs for humans, not just personas.

I bring storytelling and systems thinking together to create solutions in complex systems, data-heavy tools, and enterprise products, creating experiences that are impactful and feel quietly delightful.

I bring storytelling and systems thinking together to create solutions in complex systems, data-heavy tools, and enterprise products, creating experiences that are impactful and feel quietly delightful.

Currently based in Atlanta, and probably testing which flavors go best with matcha (it's vanilla & strawberry btw)

Currently based in Atlanta, and probably testing which flavors go best with matcha (it's vanilla & strawberry btw)

Hi, I’m Sruthi, Product Designer who designs for humans, not just personas.

I bring storytelling and systems thinking together to create solutions in complex systems and enterprise products, creating experiences that are impactful and feel quietly delightful.

Currently based in Atlanta, and probably testing which flavors go best with matcha (it's vanilla & strawberry btw)

Case study | Web Design | Usability

Goodreads Reimagined: Elevating Book Discovery Through UX

Case study | Web Design | Usability

Goodreads Reimagined: Elevating Book Discovery Through UX

Case study | Web Design | Usability

Goodreads Reimagined: Elevating Book Discovery Through UX

Client | Web Design | Brand

WeaveWorld: Bridging Cultures Through Thoughtful Commerce

Client | Web Design | Brand

WeaveWorld: Bridging Cultures Through Thoughtful Commerce

Client | Web Design | Brand

WeaveWorld: Bridging Cultures Through Thoughtful Commerce

Internship | Design Language | UX Research

Decoding Icons - When Intuition Fails, Behavior Speaks

Internship | Design Language | UX Research

Decoding Icons - When Intuition Fails, Behavior Speaks

Internship | Design Language | UX Research

Decoding Icons - When Intuition Fails, Behavior Speaks

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