WeaveWorld: Bridging Cultures Through Thoughtful Commerce
WeaveWorld is a lifestyle e-commerce platform that curates sustainably-sourced textiles, apparel, and home goods from India, tailored for the U.S. market. From post-surgical shapewear to handwoven throws, every item is designed to offer comfort, elegance, and cultural authenticity.
CLIENT & VISION
Weave World, is a startup sourcing high‑quality textiles, apparel, and home goods from India for sale to U.S. institutional buyers and retail customers.
Their mission is simple - blend sustainable, artisan‑crafted home textiles, stylish apparel, and curated goods into a lifestyle that reflects both design aesthetics and mindful sourcing.
Indian-made products often arrive on U.S. shelves stripped of their heritage and story. Meanwhile, niche markets—like apparel for post-surgical healing—are underserved in both design and emotional sensitivity.
Here's the challenge - How might we design a modern e-commerce platform that:
Tells the story behind every product & highlights the human, healing, and handmade aspect they're bring to the market
MY ROLE
As the Lead UX/UI Designer, I partnered closely with the client to understand their brand and diverse product range—from home textiles to post-surgical shapewear—while balancing the needs of both institutional and individual buyers.
I crafted a responsive, visually cohesive storefront designed to reflect their values and drive meaningful engagement.
STRATEGY & PLANNING
Audience mapping: Institutional buyers (e.g. hotels, nursing homes) looking for durable, professional-grade fabrics, as well as individual customers seeking apparel, candles, essential oils, and more.
Product grouping:
Apparel: Men, women, children, shapewear, post‑surgical support boards.
Home Textiles: Bedding, bath, window treatments, table/kitchen, throws.
Institutional Textiles: Sheet sets, towels, blankets for long‑term durability and aesthetic purpose.
Home Goods: Scents, candles, essential oils, baskets — curated for ambiance and comfort.
DESIGN & UX HIGHLIGHTS
Clean, visual-first homepage featuring large hero sections showing categories—textiles, apparel, institutional, wellness goods
Intuitive navigation with clear groupings: Apparel, Home Textiles, Institutional, Home Goods.
Responsive layout for mobile and desktop. Strong focus on product imagery to evoke texture, quality, and lifestyle context.
Emphasis on storytelling through “About Us”—highlighting sustainability and craftsmanship.
CHALLENGES & SOLUTIONS
Many product types across target audiences → resolved through clear menu hierarchy and segment‑specific landing pages.
Zero pricing placeholders (e.g. on shapewear board showing $0.00) → designed fallback messaging prompting contact or request for quote, improving clarity and trust
Brand coherence across categories: Established a uniform visual language, consistent fonts/colors, and emphasis on handcrafted sourcing.